Choose a world.
Thousands of modern, charming needlepoint patterns await. Find the one you simply can't resist.
Opening the catalog →A new generation of embroideryBeautiful Gobelin.
Beautiful Gobelin.
Only yours.
Let a picture slow you down. Choose a pattern, grab a needle and thread, and discover how good it feels to create something beautiful with your own hands.
DiscoverQuickly. Favorably. Throughout Europe.
Your creation can travel far.
The shipping cost is surprisingly low after all.
Fast, trackable GLS delivery to thousands of pickup points in 19 European countries — starting from just a few euros.
Not just a hobby
When your hands are working, the world quiets down.
Tapestry embroidery is your own time. A creative break in the day, where every color, every stitch, and every completed detail fills you with joy. Start today — your next favorite creation is just a thread away.
Community favorites
Patterns that
they are calling me.
Hall: €6.57AR-203Color face
Hall: €6.57BG26-0129Abstract female portrait
Hall: €6.5724-098Snowfall at the mountain cottage
Hall: €6.57AR-021Romantic bouquet – AR-021
Hall: €6.5724-004Water lilies in the mountain lake
Hall: €6.57FE-055The woman in a purple dress
Hall: €6.5724-018Rain Dance
Hall: €6.57BG-168Peony still life
Find your own
your creative journey.
Whether you're preparing for your first stitch or looking to give a new story to a photograph: you can start here.
Keep what is important.
Upload a photo, a drawing, or a memory. The AI Creator Studio transforms it into a unique, embroidery-ready needlepoint.
Making your own needlepoint tapestry →Seize the moment.
Do you see a picture that you would like to embroider? Take a photo with your mobile, upload it, and let the creation begin.
I photograph and create. →SLOW DOWN
✦
CREATE
✦
CREATE
The Bella experience
You don't have to be an artist.
You just have to start.
There is no perfect first stitch — only the joy when the pattern slowly comes to life between your fingers. We help you with everything so that you can create confidently from the very first moment.
- Joyful for beginners as well.
- Premium Zweigart bases
- Modern, inspiring motifs
- From unique images as well.
“
I didn't think that embroidery could be so relaxing. Now I always have a new pattern in my mind.— Bella Gobelin creator
Start today.
Which story?
Are you embroidering for the first time?
A beautiful ready-made pattern or a gobelin made just for you — your next creation is waiting for you here.
